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    November 12, 2020

  • HEAD + HEAL -Digital Marketing Manager-

    New York Hemp Oil
    Job Description
    Job Summary
    We are looking for a dynamic, self-motivated team player to support our ecommerce sales channel.  The ideal candidate has a solid understanding of the digital marketing landscape, strong data analysis skills, excellent verbal and written communication, highly organized, a thirst for professional development, and a passion for hemp and cannabis.
    This is a full-time position based out of Head & Heal’s main office in Cortland, New York.  
    As a Digital Marketing Manager, you will work alongside the management team to develop, optimize, and manage integrated online marketing campaigns. In this role, you will have hands-on experience throughout the entire lifecycle of our digital marketing campaigns, from the planning phase and execution, through launch and ongoing optimization. 
    Responsibilities & Focus
    • Envision and execute campaigns across multiple channels
    • Build out email flows utilizing Klaviyo & Shopify integrations
    • Photography, Videography & Design
      • Create images, write copy, and design and send weekly newsletters 
      • Ability to design gifs
      • Photograph and edit photos for newsletters, blog posts, and promotional materials
      • Design photo shots, gather inspiration, and curate props
      • Work with photographer to execute quarterly photoshoots
      • Work with videographer to create product/educational videos for website
      • Shoot and edit videos for instagram/facebook/youtube
    • Shopify management 
      • Add and edit products on website
      • Ensure website is in compliance with FDA and credit card regulations
      • Edit and update website content
      • Manage freelance blog writers and create publishing schedule, review and edit content to ensure that it aligns with brand voice
    • Rewards program management 
      • Optimize Swell Rewards program 
      • Update and optimize rewards emails
      • Track rewards program success and improve and evolve program 
    • Website Reviews management - Yotpo
      • Approve/edit reviews as they are submitted
      • Edit custom questions as new products are added
      • Optimize review emails and track success of review program
    • Social media management 
      • Post daily to instagram, facebook, linkedin, and other social media channels
      • Create stories and highlights to feature farm story/brand story
      • Find and manage influencers - communicate, send free product, follow-up 
      • Manage brand partnerships and giveaways
    • Amazon
      • Work with agency to get brand setup on Amazon 
      • Manage marketing and ad budgets on Amazon
    *The company reserves the right to add or change duties at any time.

    Qualifications & Skills
    • Excellent written and oral communication skills
    • Active listening
    • Critical thinking
    • Time management
    • Self-motivated
    • Extremely strong analytical skills, with a data driven approach 
    • Firm grasp of brand strategy and management concepts and what makes a successful brand
    • Experience guiding creative and visual direction on cross-channel campaigns
    • Creative copywriting ability including customer personas, taglines, headlines, USPs, ad copy, website copy, etc 
    • Project management skills
    • Process oriented thinker with exceptional attention to detail
    • Ability to multitask and manage various complex projects simultaneously 
    • Experience leading/managing internal or external teams or campaigns while staying on schedule and on budget
    • Impeccable time management skills, including the ability to handle multiple projects and ongoing operational tasks, while effectively managing changing internal priorities. 
    • Proven leadership skills in a results-driven environment   
    • Advanced  knowledge of Facebook business manager, Shopify and widely used Email Service Providers (Klaviyo, Mail Chimp, etc
    Education / Experience
    • 3 or more years of experience, excluding internships, in at least one of the following digital marketing focus areas: Paid Online Media (Paid Search, Shopping, Display, Video, Mobile Apps), Social Media Advertising (Facebook, Instagram, Twitter, Pinterest, LinkedIn), or Amazon Seller Central.
    • Ability to recognize trends and anomalies within large amounts of data.
    • Highly organized with attention to detail in a project management capacity.
    • Proven ability to write in a clear, concise and compelling manner.
    • Ability to adapt quickly, think strategically and seek solutions to the unfamiliar.
    • Advanced proficiency in Excel or Google Sheets as well as Google Slides, and Google Docs
    • Fluency within at least one of the following web analytics tools: Google Analytics, Optmyzr, SEMRush, Moz, Raven Tools, Hotjar, KISSmetrics, Trendkite.
    • Basic knowledge of HTML and familiarity with at least one of the following CMS systems: Shopify, WordPress, BigCommerce, Magento, Volusion.
    • Experience with at least one of the following email marketing platforms: MailChimp, Drip, Klaviyo, ConstantContact, or Bronto.
    Please include the following information: 
    • Send link to your portfolio of work including photography, writing example, email campaign example
    • Cover letter
    • Resume
    • Salary expectations
    And by the way, we're not stuffy and corporate around here. We protect our culture and care about your work environment. Our leadership really communicates and listens! Because of that, we offer perks and benefits such as.
    • Free Farm Lunch Everyday
    • Casual dress work environment
    • Free vegetables from the farm
    • Free gym membership at Vine Health & Fitness
    If you love a challenge and want to be a part of a high growth team, please send your resume and cover letter. We can't wait to hear from you!
    Equal Employment Opportunity Employer
    All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law. 

    CDBG Notice
    New York Hemp Oil is accepting employment applications for the following position:  Digital Marketing Manager.  This position has been made available by the provisions of a grant to New York Hemp Oil from the New York State Office of Community Renewal CDBG.  Low-to-moderate income persons as defined by HUD will be given first consideration in hiring.
    Contact Information
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