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Wednesday, October 08, 2025
How to Optimize Processes and Cut Costs in Your Small Business
In today’s competitive environment, small businesses face a growing challenge: doing more with fewer resources. Whether managing inventory, tracking customer relationships, or streamlining team workflows, operational efficiency can be the difference between surviving and scaling. While many companies still rely on manual processes, others are transforming their efficiency using digital systems and AI-powered tools that automate, analyze, and optimize daily operations. Platforms likeHubSpot andAsana have
Thursday, October 02, 2025Smart Documentation Habits to Protect Small Businesses from Costly Confusion
Running a small business means juggling employees, customers, vendors, and regulators—all while trying to grow. Misunderstandings in any of these areas can lead to wasted time, lost money, and strained relationships. Fortunately, many of these headaches can be avoided through clear communication and smart documentation. Below, we’ll explore strategies any small business can implement to reduce confusion, build trust, and free up time for what matters most: growth. Clarify Employee Roles and
Thursday, September 25, 2025High Tech & High Touch: Balancing Innovation with Human-Centered Service
High Tech & High Touch: Balancing Innovation with Human-Centered ServiceBy: Erin Freije, VP and Director of Marketing at Tompkins Community Bank Our digital-first world has evolved to the point where interacting with AI-driven customer service is not just expected — it’s the norm. By the end of 2025, AI will play a role in 80% of customer interactions, making the idea of speaking to a human on a 1-800 line feel as outdated as rotary phones and cable TV. Several factors have driven this shift. Advancements
Thursday, July 17, 2025I.D. Booth, Inc. Celebrates 150 Years of Service, Innovation, and Community Leadership
Press Release – For Immediate Release I.D. Booth, Inc. Celebrates 150 Years of Service, Innovation, and Community LeadershipFamily-owned Elmira NY business marks 150 years supporting Upstate New York’s trades and communities July 14, 2025 - Elmira, NY 150 Years of I.D. Booth, Inc.: A Legacy Forged in Iron, Service, and CommunityWhat began in 1875 as a modest "Heavy Hardware" store on Railroad Avenue in Elmira, NY is now one of New York State’s longest-standing family-run wholesale suppliers. As
Thursday, June 19, 2025Taking Control of Your Small Business Marketing
Running a small business means doing a dozen jobs with the hands of one. In that chaos, marketing often becomes the thing done last, or not at all—left to algorithms, last-minute social posts, or outsourced campaigns that don't quite understand the heart of the business. But leaving marketing to chance is like leaving the lights on during the day and wondering why the electric bill skyrockets. Taking charge of how a business shows up in the world is less about learning complex strategies and more about
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Tuesday, March 25, 2025GUTHRIE SPONSORS FREE ADMISSION TO THE CORTLAND AREA CHAMBER OF COMMERCE SHOWCASE
For Immediate Release Tuesday, March 25, 2025 Contact: Steve Osterhaus Tel. (607) 428-5036 GUTHRIE SPONSORS FREE ADMISSION TO THE CORTLAND AREA CHAMBER OF COMMERCE SHOWCASE Cortland, N.Y. – We are thrilled to once again sponsor free admission to the Cortland Area Chamber of Commerce Showcase, giving everyone a chance to see all this region has to offer. The annual event is Saturday, March 29 at the J.M. McDonald Sports Complex in Cortland from 10 a.m. to 3 p.m. We
Thursday, October 24, 2024Discovering Success: Essential Legal Foundations for Hiring Your Dream Team
In the dynamic world of small business, growth often begins with the pivotal decision to hire employees. This decision isn’t just about filling roles; it’s about crafting the future of your business. As exciting as it may be, hiring also opens the door to a complex labyrinth of legal responsibilities that can either fortify or fracture your fledgling enterprise. Imagine the satisfaction of seeing your team expand, balanced with the crucial need to protect your business and remain compliant with an
Wednesday, May 15, 2024GUTHRIE CELEBRATES HEALTH CARE WEEK?WITH MURAL UNVEILING?
For Immediate Release Tuesday, May 14, 2024 Contact: Steve Osterhaus Tel. (607) 428-5036 GUTHRIE CELEBRATES HEALTH CARE WEEK WITH MURAL UNVEILING Cortland, N.Y. – As part of Guthrie Health Care Week, May 13 – 17, Guthrie Cortland Medical Center unveiled a new mural in their Café Courtyard. The mural, created by local artist, Molly Reagan, connects the long history of the hospital in Cortland with Guthrie’s equally
Wednesday, May 15, 2024THE ARC MADISON CORTLAND GRANTED FUNDS FOR CORPORATE GUARDIANSHIP PROGRAM
FOR IMMEDIATE RELEASE May 14, 2024 Chloe Hartman, Marketing & Development Managerchloe.hartman@arcofmc.org T: 315-363-3389 ext. 1615 C: 315-240-1558 THE ARC MADISON CORTLAND GRANTED FUNDS FOR CORPORATE GUARDIANSHIP PROGRAM Oneida, NY - The Arc Madison Cortland, a not-for-profit organization supporting people with disabilities in Central New York, has been awarded a grant from the Trustee Management Board of NYSARC Trust Services, supporting the agency’s Corporate Guardianship
